Nigerian rapper Erigga has blamed the poor quality of music being released today on the rise of tech gurus and influencers in the industry.

According to him, such entities have replaced traditional A&R experts who actually know how to spot talent and develop them.

With tech gurus, he said, the focus has now shifted to numbers, rather than talented artists and quality music.

“Everything begin spoil when the Tech Bros enter music come replace actual A&Rs wey know talents, wey know how to nurture and groom talents.

“Tech guys don’t care about the music, what they care about is numbers and the metric with which to get these numbers. They can’t actually scout talents. So, what they do is scout momentum. It’s not like they really care about the artist, they care about the momentum. So, when the momentum drops, they go to the next person,” he said.

Further spekaing, Erigga lamented that these gurus are quick to abandon musicians as soon as they don't turn in the numbers due to a drop in momentum.

“With the entrance of tech gurus, people no longer chase talents anymore, but numbers,” the rapper expressed.

He expressed concerns over the divided attention span in the music industry, citing social media influencers’ activities, which distract from music and shift focus from nurturing talent to chasing numbers and trends.

“Back then, an artist’s competition used to be his fellow musicians. But right now, you fit just drop one hot track like this, next thing – GehGeh and VeryDarkMan don dey fight and the public attention will move from your song to their saga,” he lamented

ASA