Nigerian actress and content creator Bukunmi Adeaga Ilori, popularly known as Kiekie, has stressed the importance of separating personal life from public content.

Speaking at The Creative Blueprint 2.0, she explained that she maintains a clear distinction between her private identity and her brand as a comic entertainer.

“I have created a very thick line between what is personal to me as Oluwabukunmi Adeaga Ilori and what is personal to my brand as Kiekie. What are the elements of my brand? Event and TV host, actor, content creator. What is my content? Comic,” she said.

Kiekie revealed that her husband, Tunji Ilori, does not appear in her content because “he is not funny,” while her daughter, Nola, is featured occasionally because “she is made for the camera.”

However, she noted that she limits her daughter’s appearances to academic breaks, emphasizing the need for balance.

She also warned creators against excessive sharing online, stating: “We overmilk viral moments until it becomes annoying. And that is where oversharing comes in.”