Olamide, Adekola, others cast in Goldberg’s Eku Ise 2.0

YBNL boss and rapper Olamide’s collaboration with Mr Macaroni, Odunlade Adekola, and actress, Toyin Abraham, to feature in Goldberg’s new TV ad is currently being talked about by fans of the entertainers.

The TV ad is themed ‘E Ku Ise 2.0’ and features the Goldberg’s ambassadors while reiterating the brand’s effort at promoting the Omoluabi values of hard work and enjoyment. The TVC takes it a notch higher by calling on consumers to take pride in their various professions and layer the same with excellence.

The commercial featured a compelling story, stunning visuals, and a catchy soundtrack that captures the attention of viewers. It also brings to the fore the values of excellence, teamwork, and reward for hard work, among others.

The storyline of the TVC is based on the idea of a concert where different professionals work hard behind the scenes to create a memorable experience for the audience. This story saw Olamide playing the role of a painter, Mr Macaroni, playing the role of a photographer, Adekola, playing the role of a fashion designer, and Abraham, playing the role of a makeup artist.

Also in the TVC are DJ Enimoney, and Iyabo Ojo also featured in the TVC further harping on the brand’s message.

Senior Brand Manager, Goldberg, Kunle Aroyehun, said: “The commercial’s story further underscores what we are able to achieve as a collective when we all work hard, and layer it with excellence and enthusiasm. Our team has worked tirelessly to create a powerful and engaging message that reflects the ‘Omoluabi’ values that the Goldberg brand embodies. We hope that this commercial inspires our consumers and indeed everyone to work hard, chase their dreams, and enjoy the rewards of their labour.”