Social media has gone into a frenzy after popular football transfer journalist Fabrizio Romano unexpectedly switched lanes, from football to music, as he announced Nigerian rapper Odumodublvck’s latest album, "Industry Machine.”
In a post shared by the rapper on X, Fabrizio was seen officially unveiling the newly released project, which boasts an impressive lineup of features including Wizkid, Davido, Stormzy, Zlatan Ibile, Patoranking, Reminisce, Ayo Maff, and Seun Kuti, among others.
The video quickly went viral, sparking massive reactions from fans who were stunned to see the football insider’s signature *“Here we go!” moment now linked to an Afrobeats album.
Many praised the creative rollout as one of the most unexpected and genius music promotions of the year.
See some comments and the video below
@cartelxbt___"If you like carry Fifa president do promo, we no dey stream"
@Ayowa9___"Fabrizio don retweet o no be edit"
@slimeyNslatty___"2.6k likes in 9m and Danny Walter be wan cancel u o"
@SuperSmada___"THIS NIGGA GOT FABRIZIO TO ANNOUNCE"
@ameeraadisa___"See as Fabrizio dey advertise your album like Nigeria movie I was expecting "GRAB YOUR COPY NOW" at Edidi lane, Idumota Lagos."
@lionel___yussif___"Man you better show me the way… I wanna get a shoutout from fabrizio how we go do am"
HERE WE GO!! 💚🤍💚
— INDUSTRY MACHINE ⚙️ (@Odumodublvck_) October 6, 2025
INDUSTRY MACHINE, THE ALBUM.
OUT NOW. AS PER. @FabrizioRomano https://t.co/0Jfime4s24#INDUSTRYMACHINE pic.twitter.com/Edx4QJsAtI
