Basketmouth, Efe, others attend Orijin launch

Bright Okpocha aka Basketmouth and reality TV show star Efe Money, were some of the popular faces that graced the launch of Orijin Limited edition pack.

The event, which was held at the Guinness Nigeria Headquarters also had in attendance, Neo Akpofure, and Jenni Frank.

The event, also graced by the incoming Managing Director of Guinness Nigeria, Adebayo Alli, was a celebration of resilience and cultural artistry.

The launch event was a diverse variety of engaging activities, symbolising the resilience engraved in the brand’s overall campaign, ‘Deeply Rooted.’

Mark Mugisha, Marketing and Innovations Director, Guinness Nigeria, noted, “We’re committed to telling the vibrant story of Guinness Nigeria and our brands. Yet, nothing compares to the 200 million unique stories of Nigerians, showcasing exceptional resilience. Today, I proudly join in amplifying Orijin’s Orijinality, a brand deeply rooted in our culture and celebrating the exceptional Nigerian spirit. I urge you all to embrace your roots, stay Orijinal, and remain exceptional. Cheers to all Orijinals; it’s been a year!”

The unveiling also featured captivating performances by the Atilogu dance troupes and an insightful mini-Art talk by Dadee Daniel, the artist mind behind the new label design.