Cable TV company, Multichoice Nigeria, has reduced the price of its DStv decoder by 50 per cent, with the new price dropping to N10,000 from N20,000.

The company made the decision as a way of attracting more customers and curbing declining subscriptions.

In a statement on Tuesday, Chief Executive Officer, John Ugbe, said the offer was a way of rewarding customer loyalty and delivering enhanced value to subscribers.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.

“This means more channels, more shows, and more reasons to tune in every day,” the statement added.

The company also announced a promotional offer granting subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31, 2025.

Multichoice maintained the price slash, and the free upgrade initiative is a response “to the noticeable economic impact on the everyday lives of Nigerians.”

This was coming after it lost 1.4 million subscribers between March 2023 and March 2025.

Recall that MultiChoice Nigeria increased its DStv and GOtv bouquet prices three times within 12 months — first in April 2023, followed by another hike in November 2023, and a third announced in April 2024, which took effect on May 1.

ASA