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General News of Thursday, 9 January 2020

Source: www.mynigeria.com

Lai Mohammed gives new directive to NBC

Lai Mohammed Lai Mohammed

The minister of information and culture, Lai Mohammed has issued a directive to the National Broadcasting Commission, NBC, on measures towards repositioning the broadcast industry.

The measures will help in sanitizing the industry, creating jobs, promoting local content and boosting the advert industry.

A statement issued by the Special Assistant to the President on Media, Mr Segun Adeyemi, shows the minister saying the measure was necessary to implement whateasures by a committee approved by the President, Major General Muhammadu Buhari (retd.).

It reads:

”Following my satisfaction with the report which was very professional and detailed, I wish to direct the Commission to take the necessary measures to effect the implementation of the various provisions therein.

“This directive covers the provision for the regulation of the web and online TV/radio; regulation of international broadcasters beaming signals into Nigeria; hate speech; human resource and staff welfare; funding for the reforms implementation; monitoring; Independence of the Regulator and ease of issuing Licenses as well as competition and monopoly issues,” he said.

Lai Mohammed also expressed confidence that the new regulations, which are due to come into effect this January, will re-energize the broadcast industry, deliver real value in the sector and grow the creative industry for the benefit of practitioners.

”This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets, having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees,” the Minister said