Global Appliances Nigeria Limited, the official distributor of Binatone products in Nigeria, has unveiled a nationwide 10 per cent discount to appreciate loyal customers for their continued support.

The company announced a one-month anniversary promotion, running from August 1 to 31, 2025, covering all Binatone products sold across the country.

In a statement, the company’s Managing Director, Prasun Banerjee, said the promotion aims to reward loyalty and strengthen customer relationships. “This special offer is designed to deepen our bond with both existing and new customers, while making our products even more accessible,” he said.

He explained that the discount provides an ideal opportunity for buyers to upgrade their home appliances, adding, “There’s never been a better time to buy a Binatone fan, iron, blender, rechargeable fan, or kitchen appliance.”

Binatone was established in the United Kingdom over six decades ago and has been operating in Nigeria since 1974. The company’s product lines span Cooling, Home Appliances, and Power Protection, including blenders with unbreakable jugs, rechargeable fans, juicers, kitchen machines, Fufu makers, Yam pounders, and the Binatone Air Fryer, described as a healthy cooking solution that uses only a drop of oil.

Banerjee emphasised that the company’s two-year warranty further strengthens the value customers enjoy. He said the anniversary discount reflects the brand’s longstanding relationship with Nigerians. “This promotion is a reflection of Binatone’s deep connection with our customers in Nigeria and our commitment to offering high-quality, reliable, and affordable appliances backed by excellent after-sales service,” he stated.

The offer is available at major supermarkets and electronics outlets, including Shoprite, Spar, Justrite, Jendol Superstores, Colours and Sahad Stores, as well as Binatone’s authorised dealers nationwide.

Banerjee assured consumers of product availability across the country, saying the company remains committed to delivering value for money and consistent service.