Nigerian beauty entrepreneur, Tara Fela-Durotoye was born on 6th March, 1977.

Tara is the founder of House of Tara International, a beauty and cosmetics empire that has not only transformed the cosmetics industry in Nigeria but has also become a platform for empowering women.

Tara's entrepreneurial spirit emerged at an early age. She pursued a degree in Law at the Lagos State University. However, her true passion lay in the world of beauty and cosmetics, leading her to eventually pursue her dreams in the beauty industry.

In 1998, Tara Fela-Durotoye founded House of Tara with a mission to create a brand that would cater to the beauty needs of African women. Starting with a small studio in Lagos, Tara's vision was to redefine beauty standards and celebrate the diverse beauty found within African women.

Under Tara's leadership, House of Tara became a trailblazer in the Nigerian cosmetics industry. The brand focused on producing makeup products specifically designed for women of African descent, addressing the unique beauty needs and diverse skin tones prevalent on the continent. This approach revolutionized the industry by promoting inclusivity and empowering women to embrace their natural beauty.

Tara Fela-Durotoye's House of Tara has grown into a multinational beauty brand with a presence in several African countries. Her commitment to quality products, innovation, and customer satisfaction has earned House of Tara international recognition. Tara herself has received numerous awards, solidifying her status as a leading entrepreneur in the beauty and cosmetics sector.

Tara Fela-Durotoye is also involved in philanthropic activities. She is committed to social causes and has initiated projects focused on education, health, and women's empowerment.