Jumia is an international e-commerce company that was founded by Jérémy Hodara, Sacha Poignonnec, Tunde Kehinde, and Raphael Kofi Afaedor.

Its platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions.

Since its inception in 2012, Jumia has emerged as the largest online marketplace in Nigeria, offering a vast array of products and services to millions of customers across the country.

Through its user-friendly platform and mobile app, Jumia offers a diverse selection of products ranging from electronics and fashion to groceries and household items, all available at the click of a button.

One of the key factors driving Jumia's growth is its focus on affordability and accessibility. By partnering with a wide network of vendors and suppliers, Jumia is able to offer competitive prices and discounts on a wide range of products, making online shopping more affordable and appealing to a broader audience.

Through the Jumia Mall program, the platform provides a platform for local businesses and entrepreneurs to showcase and sell their products online, reaching a wider audience and expanding their customer base.

Jumia has also been at the forefront of promoting financial inclusion in Nigeria through its JumiaPay service. By offering a secure and convenient payment solution, Jumia has made it easier for customers to transact online, reducing reliance on cash transactions and driving the adoption of digital payments in the country.

With a relentless focus on innovation, customer satisfaction, and social impact, Jumia Nigeria is poised to remain a driving force in shaping the future of online retail in Africa's largest economy.