Nigerian music executive, entrepreneur, and politician Ubi Franklin has shared what he describes as a sure path to wealth in Nigeria.

According to him, there is an untapped financial potential sitting in Nigeria's informal food sector, specifically the Mama Put roadside food vendors, which could make ordinary Nigerians billionaires if approached strategically.

In a video that has gone viral on social media, the close business associate of Afrobeats superstar Davido, speaking on a podcast, laid out a detailed breakdown of how financing street food vendors at motor parks across Nigeria's mainland could generate returns of ₦1.8 billion annually.

"The money in the unbanked is a lot. For anybody watching this video, if you are living on the mainland or in a populated area where all these Mama Puts come to give food at the motor parks, you can be a billionaire just investing in 500 of them," he said.

Ubi Franklin explained the model, an investor provides a vendor with ₦50,000 in daily working capital, the vendor uses ₦30,000 to cook, generates returns of up to 250% on that investment, and then returns a portion of the profit to the investor each day while retaining enough to continue operating.

"Give them 50k and every day come back. Let's say they use 30k to cook food, those guys make almost 250% of that. Just imagine that you give them 50k to cook every day and then they come back with 150k or 200k. You take 50k, give them 50k, and they use the other 50k to go and continue cooking," he said.

The entrepreneur then ran the numbers to show just how significant the returns could be at scale.

"Every day you are taking 50k from them. Calculate 50k daily times 365 days, on one person; that's ₦18,250,000. Let's say you invested in 100 of them. That's 1.8 billion," he said.

His approach, however, has been met with mixed reactions among Nigerians online. Critics highlighted headaches like oversight, theft, supply issues, and vendors keeping their own gains, while Franklin defended it as tapping Nigeria's massive unbanked cash economy of small daily transactions.


Watch the video below:

“The fastest way to become a billionaire in Mainland is to invest in 100 mama put food vendors. Give each ₦50,000 to cook. If each makes ₦200,000 in profit, pay them ₦50,000 as their earnings. In a year, you’ll make ₦1.8 billion.”

—Ubi Franklin (Davido’s associate) pic.twitter.com/VF6mXt1nx6

— carter🌚 (@carter8f) August 7, 2026