Afrobeats singer Adekunle Gold has announced a partnership with Scotch whisky brand The Macallan.
In an Instagram post, the singer said the collaboration reflected his focus on intention across his music, career, and business ventures.
He noted that the partnership was grounded in a shared appreciation for mastery and craftsmanship.
“Everything I build is rooted in intention. The music, the journey, the partnerships. Honoured to officially join #the_macallan family, a partnership grounded in a mutual appreciation for mastery and the craft of excellence”, he wrote.
The agreement is expected to highlight craftsmanship, excellence, and African creativity on a global stage.









