Popular Nigerian lawyer and political commentator Deji Adeyanju has thrown a fresh question into Nigeria’s social media space, and this time, it’s about Big Brother Naija’s biggest winners.

Taking to his X page, Adeyanju wondered why most of the winners of the show “end up looking broke,” despite walking away with mouthwatering cash prizes.

The activist, known for his blunt and often controversial takes, didn’t mince words.

“Do they really give BBNaija winners the prize money? The reason I’m asking is because many of them end up looking extremely broke thereafter,” he wrote.

His comment came shortly after Imisi, the Season 10 winner of the popular reality show, was crowned champion with a ₦120 million grand prize.

See some comments and the post below

@80s_Esq___"That one na for guys only o. The ladies them sabi their way."

@tboss_guy___"That's where financial intelligence comes in. Same reason gamblers win jackpot and go broke shortly after."

@shady__lover___"They don't get to keep all the money, they settle their sponsors, a certain percentage to the PR machines, that's why most of them end up going broke."

@chesterdirisu___"It's not clear yet"

Do they really give BBNaija winners the price money? The reason I am asking is because many of them end up looking extremely broke thereafter.

— Comrade Deji Adeyanju (@adeyanjudeji) October 6, 2025