A video circulating on social media captures a lovely moment as Nigerian singer Iyanya Onoyom Mbuk, better known as Iyanya, promotes his new album in Lagos traffic.

The video, which has sparked responses from social media users and fellow singers, captured the moment the singer and his team were energetically dancing and sharing his album flyer with motorists and pedestrians at the Ikoyi Bridge in Lagos State.

Recall that Iyanya released his album "The Forester's Son" on September 19, 2025. The album features artistes like Reekado Banks, Ice Prince, Boy Spyce, Shoday, Fido, Berri-Tiga, Magnito, and Mia Guisse.

His innovative marketing move earned widespread admiration, with both fans and influencers hailing it as brilliant.

One X user, Collins, suggested that the strategy should be reintroduced by artistes, adding that it encourages one-on-one interaction and engagement with artistes and fans, providing a strong connection.

@CollinsAsein____he wrote,

"This is the strategy we should all go back to: hit the streets, market your album by hand, talk to fans face-to-face, explain every track, and build a real connection. No algorithm beats human touch. I am tired of billboard fraud and number manipulators. Bring back Afrobeats to Nigeria... Afrobeats to the world is ruining other artists careers."

Another user, @cleanride85, wrote, "This is perfect! Hawk ur shit JOOR! No look anybody !!"

@nicholasemokhor___
"Omo e no easy o Big Star like iyanya enter street dey hawk he music and I be wan give up on myself this morning time to charge up again. Nobody is coming to save you if you no help yourself"

@Mmesom123____"“Boss, this no be ordinary album oh, this one na healing & motivation. ‘The Forester’s Son’ go touch souls, bless lives and lift spirits . Big respect Iyanya.”

@welistixxx___"Proud of you bro. You're rich already but you just want people to hear this good music"

@necboy2___"I understand you method bro . ..na big big cars you dey select ..buh do you know that the ones wey go really stream your album na those ones wey dey treck,ones wey dey inside bus,ones wey dey inside keke ,ones wey dey ontop motorcycle..."

@isperryypondeck____"My favourite track on the album is business ft ice prince , magnito ,dandizzy and moonlight afriqa I really enjoyed it boss big up"

Watch video below

IT ISN’T JUST AN ALBUM 💿 IT IS A MOVEMENT, IT AN EXPERIENCE https://t.co/dh3nQykrTy pic.twitter.com/D6MNvfX5qL

— its iyanyaaaaaa 🦁 (@Iyanya) September 19, 2025