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Entertainment of Sunday, 5 January 2020

Source: www.mynigeria.com

UBA signed Wizkid for a whooping N1bn

Wizkid Wizkid

Wizkid's endorsement with the United Bank of Africa, UBA, has been revealed to be Africa's most expensive deal which reportedly cost the bank a whooping 3 million dollars which is equivalent to 1 billion Naira.

The big money deal was announced months ago by Wizkid to the much delight of of the 'Joro' crooner's fans and it includes adverts, performances and partnerships.

Wizkid became a brand ambassador to UBA group in July 2019 thereby strengthening the relationship between the group and the artist's starboy brand.

As it stands, the Starboy fan base is currently becoming Africa's biggest brand and gradually moving on a fast pace around the world including big names like America, England and the rest having already signed to multinationals such as Glo, Nike, Ciroc and Pepsi.

Africa facts zone revealed that Wizkid’s UBA endorsement deal is worth 1 billion naira. It covers adverts, performances and partnerships.

Wizkid endorsement deal is the biggest endorsement deal in Africa ever, it is also the first billion naira endorsement deal in Nigeria.