Former BBNaija housemate Pere Egbi has reacted to Queen Mercy Atang’s viral bread-themed outfit at the Africa Magic Viewers’ Choice Awards (AMVCA).

Queen had earlier gone viral after appearing in a dress designed with bread-inspired details, which many social media users linked to her bakery business.

Reacting via his Instagram story, Pere praised the reality star’s creativity and marketing strategy.

“As a man, pray to marry a smart woman. Women like @queenmercyatang. See how she promoted her business with unmatched creativity. Now the ENTIRE WORLD is talking about her. Omooooo.”

His statement quickly generated reactions online, with Nigerians sharing mixed opinions about Queen’s outfit and the message behind it.

@PAtubobienemi wrote:

“Smart is good, but peace of mind matters more than any ‘queen’ title.”

@_makkiee questioned Pere’s comment about marriage, writing:

“Must you marry her? Why not just be happy for them… everytime marry marry marry!!!”

@realidraphael also reacted:

“As a woman pray to marry a man like me, make women too dey make the efforts, Let’s raise the standard for them too.”

@BlessingMi66791 commented:

“One thing about Nigerians, we will turn every fashion moment into memes and hot takes.”

While some applauded the marketing idea, others criticized the execution of the outfit.

@eserosyy wrote:

“She owns a bakery? I didn’t even know the bread was from her business. The dress is still tacky.”

@QueenBim_ added:

“Nice strategy.”

Meanwhile, @VickJev2 argued that there were better ways to promote the business without wasting food.

“There were other ways to promote her business, rather than wasting food.”