Popular rapper and YBNL Nation boss Olamide has been honoured as one of Billboard’s Global Power Players for 2025, recognising his leadership in elevating the label behind superstars Asake and Fireboy DML.

In 2024, Asake’s Lungu Boy became Nigeria’s biggest album, certified by TurnTable Charts, while Fireboy’s Adedamola earned critical acclaim.

Olamide emphasised YBNL’s global expansion through strategic collaborations, bridging Afrobeats with other genres.

Key milestones include Asake’s sold-out O2 Arena concert in London, making him the third Nigerian artist to achieve this feat multiple times, and his track MMS earning a Grammy nomination for Best African Music Performance at the 67th Grammy Awards.

“YBNL Nation has made significant strides in expanding our global footprint and solidifying our presence in key international markets. Collaborations with international artists and producers have helped bridge the gap between Afrobeats and other genres. further establishing our label as a key player in the global music scene”, Olamide said partly.