Nigerian media mogul Mo Abudu has advised young women against lowering their standards or clinging to relationships with men who no longer want to be with them, urging them to recognise the signs and move on.

Abudu gave the advice during a podcast conversation with media personality Toke Makinwa, where she reflected on heartbreak, self-worth and the importance of refusing to force romantic relationships.

The media entrepreneur said heartbreak no longer affected her in the same way it might have when she was younger, adding that any tears she shed at this stage of her life would more likely be over her work than a romantic relationship.

“Heartbreak. Nobody can break my heart. It’s not possible. Heartbreak. There’s no such thing as heartbreak at my age. If I cry, it’s not because of man. It may be because of my work,” she said.

She stressed that a woman could not force a man to remain in a relationship if he had already decided to leave, warning that attempts to persuade an unwilling partner to stay could lead to unnecessary emotional distress.

“You cannot make a man be in a relationship with you. If he wants to be in it, he will be in it. If he doesn’t want to be in it, he’s kidding you. Leave him. Move on. He doesn’t want to be there,” Abudu said.

She further urged women not to compromise their self-worth to retain a partner, warning that some men might continue to have sexual relationships with them while lying about their intentions or pursuing other women.

According to her, women should pay attention to their instincts and recognise warning signs, including prolonged silence, ghosting and repeated excuses from partners who appear unwilling to commit.

“You have to get over it, because you need to read the writing, guys. It is easy. Because don’t downgrade yourself in front of anybody. And to young girls, don’t downgrade yourself,” she said.

Abudu also questioned why women would continue investing emotionally in relationships when they already suspected their partners were being unfaithful or had lost interest.

She cited situations in which a man might go two weeks without calling, disappear without explanation or repeatedly claim to be busy, arguing that such behaviour could indicate that he was no longer interested in the relationship.

“Those types of people do not want you. Please, ladies. Anybody can have you. But what does it take?” She asked.