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Entertainment of Friday, 22 May 2020

Source: MyNigeria

Netflix to start cancelling subscription of inactive members

US movie streaming platform, Netflix has said that customers who have not had an active subscription in the year might have to be taken off the platform.

This is contained in a statement signed by the Production Innovation Director of Netflix, Eddy Wu.

The statement revealed that members who have been inactive will be asked if they still want to keep their subscription.

“You know that sinking feeling when you realize you signed up for something but haven’t used it in ages? At Netflix, the last thing we want is people paying for something they’re not using,” it wrote.

“So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership.

“And we’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week.

“If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription. If anyone changes their mind later, it’s really easy to restart Netflix.

“These inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand, and are already factored into our financial guidance.”

Netflix recently landed a footing in Nigeria by unveiling Netflix Naija after purchasing some Nigeria contents.

“In the meantime, we hope this new approach saves people some hard-earned cash. We’ve always thought it should be easy to sign up and to cancel,” it added.

“So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences, and account details just as they left them.”

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