You are here: HomeEntertainment2020 02 17Article 343648

Entertainment of Monday, 17 February 2020

Source: www.mynigeria.com

MTN replaces Project Fame with new music reality show

L-R: MTN CCSO, Tobechukwu Okigbo; CMO Rahul De, GM, Brand and Comms. Richard Iweanoge L-R: MTN CCSO, Tobechukwu Okigbo; CMO Rahul De, GM, Brand and Comms. Richard Iweanoge

Telecommunications giant, Mobile Telephone Network - MTN, has launched a new music reality tv show set to replace the popular Project Fame that was stopped in 2018.

Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’ello Star takes this further by bringing the process of creating the ultimate superstar to every Nigerian television screen. [ Guardian]

Speaking at the launch, MTN's Chief Marketing Officer, Nigeria, Rahul De, said, "We know that there are a lot of talented people in Nigeria who need to turn up their musical careers.

"This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes."

Image

To audition for MTN Y’ello Star , interested persons will only need to record themselves and send the video to the organisers through MyMTN app, social media or the MTN Nigeria website from where a team of judges will select potential finalists for auditions.

Regional auditions are holding in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.

The winner of the show is expected to be gifted an apartment, fully furnished and fitted with studio equipment, a car and prize money.

Guardian