Reality TV star and entrepreneur Natasha Akide, popularly known as Tacha, has revealed why she opted to hold her Guinness World Record attempt for the most makeovers done in 24 hours in Lagos, Nigeria, instead of the United Kingdom.

Speaking during a chat with influencer Egungun at her Tacha Beauty Festival, the former Big Brother Naija star said her decision was motivated by a strong desire to promote Nigeria’s creative and entrepreneurial spirit.

According to her, the aim went beyond breaking a global record, it was also about showcasing the talent, vibrancy, and potential of Nigeria’s beauty industry.

“London won’t give me the vibes I want. I had sponsorship offers from international brands and we initially planned to do it in London. But it always makes sense to carry your country along” Tacha said.

The 24-hour record attempt began on Saturday night in Lagos, with Tacha targeting 150 makeovers within the timeframe.

By Sunday morning, she had already achieved 115 makeovers in 12 hours, surpassing the previous Guinness World Record of 113 completed within 24 hours.

The event forms part of the ongoing Tacha Beauty Festival, a three-day celebration running from October 10 to 12, which highlights beauty, culture, and resilience within Nigeria’s growing creative industry.