Instagram shadowban: What does it mean for Tacha and her brand?

Big Brother Naija Season 4 Housemate, Tacha, has never seized to steal the spotlight, notably since when she was disqualified due to a fight she had with the eventual winner of the competition in 2019.

Every day, something related to Anita Natacha Akide (real name) usually graces the Twitter hashtag (#) trend list.

But this was different on Saturday. The trending hashtag about her (#InstagramFreeTacha) was in revolt against Instagram’s shadowban of her account.

Instagram, a video and photo sharing social media platform with about 1 billion users every month, is a frequently used platform by most of her fans.

As at the time of writing this article, this influencer (also known as “Port Harcourt first daughter”) has more than 1.3 million followers on the platform.

What does Instagram shadowban mean?

Shadowbanning is a regulatory trick used by social engagement platforms to silently reduce a user’s relevance.

You know, the more people are able to see your post, the higher your influence grow on any known social network. When a user is banned outright, he/she will know likewise followers.

But in the case of shadowban, only people searching for the user’s content will know. Posted contents by such person will be less visible when searched for by other users.

Instagram Shadowban and how it can affect Tacha?

As stated earlier, Instagram is Tacha’s fans stronghold platform. With this kind of ban, her hashtags may be undiscoverable in search by users of the platform.

What about appearing in the explore? Very possible to be sidelined. Instagram or any social network will never ban without the user not having violated its rule. Immediately the violated rule is fixed, the ban will invariably be lifted.

However, the algorithm used by this social media platform may be wrong; such as misinterpreting a post as a violation of the platform’s rule.