Singer Davido recently proved why he is one of Nigeria’s most influential artists, going out of his way to secure an endorsement deal for former skit maker, Carter Efe.

During a livestream on Twitch, where both stars interacted with fans, Davido placed a surprise call to Lanre Odutola, Martell’s Global Marketing Manager.

The call wasn’t just casual; the singer personally requested that Martell offer Carter Efe an endorsement deal.

Carter Efe, known for his comedic skits and viral content, could hardly believe what was happening.

According to sources, Davido’s request was met with immediate agreement from Odutola. Carter Efe, overwhelmed with excitement, exclaimed on the stream, “Na obo dey run am,” capturing the moment perfectly for his fans online.

Legit.ng recalled that Davido had claimed that he chased the Hennessy brand out of Nigeria when he became Martel ambassador.

The 30bg boss disclosed this while on a podcast where he spoke about his impact as an influencer. According to the 5IVE star, he’s responsible for Martell’s GDP in Africa growing over 22% from what it used to be.

Davido also claimed that he chased out one of Martell’s competitors, Hennessy, from the Nigerian market.

According to OBO, people no longer drink Hennessy at clubs; they drink Martell.

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