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Entertainment of Wednesday, 3 August 2022


Davido has the most endorsement deals in Africa

Davido, Musician play videoDavido, Musician

David Adedeji Adeleke, popularly known as Davido, is a Nigerian singer, songwriter and record producer.
He blends traditional African elements with global mainstream pop (afrobeats).

Between 2013 and 2015, he released a number of hit singles, and in January 2016, he signed a record deal with Sony Music.

He then founded the record label Davido Music Worldwide(DMW). In July 2016, Davido signed a record deal with Sony’s RCA Records.

Apparently, Davido is has the most endorsement deal ever in Africa.

He currently has endorsement deals with Puma, Martell, Pepsi, 1xBet, Infinix, Wema Bank, Munct iT, Viva Plus, Travelbeta, Bitsika and Pennek.

He previously had endorsement deals with MTN, Close Up, Guinness & AXE Body Spray.