Disc jockey DJ Big N has dismissed claims that Afrobeats is dying, saying the genre is instead facing a creativity crisis.

In an Instagram video, he said Afrobeats became unsettled when Amapiano entered the scene with fresh energy, drums, bounce, and club experiences that naturally attracted audiences.

He stressed that music does not die because another genre gains popularity.

DJ Big N argued that Amapiano has not killed Afrobeats, stating that the real problem is that many Afrobeats songs have become safe, repetitive, and formulaic, with artists chasing the same log drum, tempo, and TikTok moments.

He noted that audiences immediately feel it when creativity reduces, stressing that Afrobeats was built on innovation from artists like 2Face, P-Square, Don Jazzy, and Wande Coal.

According to him, the ones who moved the culture forward were those who sounded different and did not copy trends.

DJ Big N added that Afrobeats will continue to dominate if artists keep pushing boundaries through storytelling, performance, and production, because the genre is bigger than any trend.

He said: “Afrobeats is dying. Afrobeats is dying. This is what I hear every time. But the truth about it is that Afrobeats is not dying. Afrobeats got scared when a new player came in. A lot of people say oh Amapiano is taking over Afrobeats.

“Amapiano is shaking Afrobeats. But the truth about it is that Amapiano has not killed Afrobeats. Lack of creativity is what is killing Afrobeats. Please note, music doesn’t die because another genre becomes popular. Music would always evolve when other artists evolved. So what it is that happened is Amapiano came with a fresh energy.

“A vibrant energy. It came with fresh drums, fresh bounce, fresh club experiences and no doubt that audience would gravitate to anything that is exciting at that moment. This is very normal in music history.

“Check the stats. So the problem isn’t Amapiano itself. The problem was that a lot of Afrobeats music started sounding too safe. It started sounding repetitive. It started sounding formulaic. Everybody was chasing the same log drum, the same tempo, the same tiktok moment, the same buzz.

“And once creativity reduces, the audience feels it immediately. Afrobeats was built on innovation. From as far back as 2Face, P-Square, Don Jazzy, to Wande Coal and the list goes on.

“The ones that moved the culture forward are the ones who sounded different. The ones that did not copy trends. So Amapiano just exposed that gap.

“Listen, if Afrobeat artists keep pushing the boundary right through storytelling, performance or production, the genre would always dominate because it is bigger than the trend”.