Firm restates commitment to creative sector growth

Beverage brand, Bold drink, has restated his commitment to investment in the creative industry through partnership that strengthens economic performance in the sector.

The sector reportedly worth over $6 billion is positioned as Nigeria’s second-largest employer, with a potential to produce 2.7million jobs by 2025.

The firm explained its partnership with organisers of an annual live comedy show, ‘The Chronicles of Ushbebe Live’ by way of sponsorship, as one of its moves to improve creatives and attract global business.

Managing Director of The LaCasera Company Plc, Mr. Chinedum Okereke, explained: “Our partnership with the comedy show is inspired by the brand’s shared personality of fun and excitement as well as give the consumers present at the show the opportunity to taste and experience what the brand has to offer.”

Group Marketing Director of Jotna Nig Ltd of The LaCasera Company, Mr. Emmanuel Agu added the brand’s efforts would extend its footprint in Nigeria and beyond to attract new markets.

The host, Mr. Justice Nuagbe aka Ushbebe, affirmed the partnership with the soft drink that boasts four different flavours spiced up the event and offered audience varieties to make their choices ”

This further complements the top notch preparations that went into the 15th edition of his annual comedy show, thereby creating the right ambience for fun and conviviality among his audience.”

This year’s edition of the show tagged: ‘The vaccine edition’ attracted tourists and fun-lovers from within and outside the country.