Fidelity Bank champions financial wellness for children with Fidelity Sweet Account

Against the backdrop of Nigeria’s increasing youth population (estimated at over 60% of the population as of 2020) and the urgent need to hasten the financial inclusion drive especially amongst this demography, different players are devising various means of approaching these challenges.

Through a number of initiatives, leading financial institution, Fidelity Bank, is taking on this challenge to not only close out the financial inclusion gap amongst the nation’s teeming youth population but to also ensure that they are empowered to take advantage of opportunities the nation’s economy provides.

All about SWEETA

One of such initiatives is the Fidelity Sweet Account (SWEETA). Designed for children between the ages of 0 and 17 years, the account boasts of several benefits such as a loyalty cash reward of N150,000 tagged “School Fees Support”.

School fees support

Through this scheme, the bank assists parents with paying school fees for their wards. SWEETA, which can be opened with any amount, provides account holders with several perks including free back-to-school packages, education endowment up to 10 times the account balance and to a maximum of N1 Million, participation in monthly quarterly competitions, amongst others.

Career development

Additionally, account holders who have reached 16 years of age have the opportunity to get vacation jobs once they maintain a monthly balance of N200,000. With this, children have the opportunity of picking up business skills at a young age while earning a salary thus increasing their prospects in the job market upon graduation. The bank offers SWEETA customers who graduate with first-class honours career counselling, and an opportunity to work.