Unilever boosts growth plan, unveils new product line

Unilever Nigeria Plc, producers of Lipton Yellow label, says it has launched a new variant for tea lovers as it steps up its growth plans.

The company said the variant, which has enjoyed acceptance in other markets, was recently introduced to the Nigerian tea market.

Labelled Lipton ‘Extra Strong’, the new addition to Lipton’s product line was crafted to cater to tea lovers who prefer a stronger tea taste, it said in a statement on Monday.

The General Manager, West Africa, Unilever Tea Division, Ekattera, Chiedozie Egbuna, was quoted as saying, “We are elated to introduce the new Lipton tea bag to our customers across Nigeria. With every cup of Lipton tea enjoyed, we strive to create genuine connections between people, turning each consumption moment into a quality connection. But we are not just introducing Lipton Extra Strong Tea, but also focused on fostering human connections. In view of the pandemic, it has become more important than ever and has proven to help people feel happier and healthier”.