Financial technology company, PalmPay and e-commerce pioneers, Jumia have disclosed a strategic partnership made to improve the digital payment ecosystem on the continent, beginning with payment integrations and co-marketing efforts.

This partnership shows how both parties are committed to developing the digital payment ecosystem in Nigeria and deepening the cashless economy envisioned by the Federal Government.

PalmPay is now available as a payment method on Jumia. This will make it easier for Jumia's customers to purchases with the option to check out with their PalmPay wallet.

Chief Marketing Officer at PalmPay, Sofia Zab, stated: “We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience.

“This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”

CEO, Jumia Nigeria, Sunil Natraj, also added that the company is focused on creating more value for users.

He said: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience. This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”

This alliance marks the beginning of a long-term collaboration between two industry leaders, designed to drive innovation and increase convenience for consumers all over Africa.