You are here: HomeBusiness2022 02 01Article 521380

Business News of Tuesday, 1 February 2022


Our digital platform has created wealth for thousands of Africans – Publiseer co-founder, Chidi Nwaogu

Co-founder of Publiseer, Chidi Nwaogu Co-founder of Publiseer, Chidi Nwaogu

Chidi Nwaogu is the co-founder of Publiseer, a digital platform dedicated to furthering the interests of African artists and creatives that would otherwise have no access to the support they need.

Could you tell us about your company?

Publiseer is a digital platform that helps independent and underserved African writers, musicians, filmmakers, and video game developers - typically those from low-income and disadvantaged communities - to earn above the minimum wage and live above the poverty line from the sales of their creative works.

Publiseer achieves this by helping them distribute, protect, promote and monetize their creative works worldwide, at no charge, with just a single click, and the digital platform shares in the revenue it generates for these creators, which in turn goes back into helping more creators in Africa.

So far, Publiseer has helped over 7,000 African creators from Nigeria, Ghana, Kenya, South Africa, and Egypt, to earn over $280,000 in revenue since inception in August 2017.

How would a low-income artist access and directly benefit from your service?

Publiseer discovers extraordinary local African creators and gives them a platform to focus on doing what they love doing the most and what they know how to do best - which is to create - while Publiseer handles the tedious but important business of transforming their creativity into wealth for them.

When we accept a creator on its platform, Publiseer fine-tunes their creative works to industry standard, so that the creator stands a chance to compete on a global scale. Then we distribute it to its over 400 well-established partner
stores so that the creator is easily discovered. We also protect this content from illegal distribution and intellectual property theft, so the creator truly owns the content.

The creators can monitor their sales performance on Publiseer's centralized dashboard, and receive their royalties via African-tailored payment methods, such as into a local bank account or through a mobile money wallet.

Is the ongoing COVID-19 pandemic AND the work-from-home trend affecting your operations?

After the COVID-19 outbreak, Publiseer experienced a spike in sales. It appears that people are relying heavily on ebooks, audiobooks, and digital music to occupy or entertain themselves during these hard
times. We have experienced a huge surge in new book submissions; it turns out a lot of writers are using this period to finish their manuscripts.

However, we experienced a huge decline in new music
submissions, most likely because musicians are unable to visit the recording studios and create new music.

So this got us wondering: “How can musicians create new music from their bedrooms or their living rooms with nothing but a laptop?” While looking for an answer to that question, we stumbled upon Soundation and BandLab, and we are currently working with them to assist our recording artists to create
new music while at home.

What is Publiseer’s growth strategy for 2022?

Our growth strategy is to forge the right partnerships with platforms outside and within Africa with the same vision of helping African creatives earn a living from their works. Last year we partnered with international platforms like Voxa, Empik, iReader, and Libri.

This year we are targeting partners in Latin America and the Asia-Pacific region where we have very few partners yet. Our partnerships will yield to a more in-depth distribution reach for our creatives. With a more robust distribution channel, our creatives will be given the highest possible exposure they need to thrive in this very competitive market.

This will foster sales and increase the number of creatives joining our platform every day, solving the problem of international distribution and monetization for African creatives.

What are the long term ambitions you’re aiming for, as an organization?

To help at least two million African creatives from low-income and disadvantaged communities earn above minimum wage and live above the poverty line from the sales of their creative works, by 2030.

What government policies can be implemented for companies to thrive in Nigeria?

It was recently announced that the Nigeria Startup Bill ranked best among major African startup acts, so I think the government is doing its best to make the Nigerian tech ecosystem thrive. There is always room for improvement though.

Which 3 African countries will perform best in terms of business in 2022?

I’ll bet on Nigeria, South Africa and Egypt, in terms of the amount of investment that’s being poured into startup companies.

How will Africa develop as a knowledge economy in 2022 and how can companies contribute?

Africa will develop as a knowledge economy this year if we can find those young, brilliant and promising Africans, passionate about solving Africa’s most pressing problems through innovative methods, and provide them with the platform to become successful entrepreneurs.

Companies can contribute to this end by fostering intrapreneurship and internships in their organizations.

If we can incentivize those that have demonstrated motivation and ingenuity with the knowledge, resources and support network to build sustainable, innovative, and profitable impact-driven businesses, then Africa will thrive on its own steam.