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Business News of Monday, 19 July 2021


Kia displays locally assembled Sorento

2021 Kia Sorento 2021 Kia Sorento

The brand new 2021 Kia Sorento made its first public appearance last week during the 15th Lagos Auto Fair at the Federal Palace Hotel, Victoria Island.

Kia stated that the made-in-Nigeria 2021 Kia Sorento showed the auto giant’s ongoing transformation of new design and brand relaunch.

The company's presence at the fair, according to Kia, continues to highlight the wealth of research and development that has gone into the brand’s products, which aims to attract a trendsetting audience.

The display of Sorento and K5 gave visitors to interact, engage and immerse themselves in Kia’s latest innovative technologies and top-of-the-segment vehicles.

K5, Kia’s global best-selling sedan, combines a striking new design with a driver-focused interior, cutting-edge technologies, and all-new powertrain options – illustrating the premium qualities that the Kia brand now offers Nigerian customers.

Marketing Manager of Kia Nigeria, Olawale Jimoh said, “the K5 is the ideal model for the exuberant, tech-savvy individuals, as it can help achieve a lifestyle centred around personal freedom and mobility.

“The all-new K5 is well placed to establish itself as a fresh force within the premium sedan market, highlighted by its slick, sporty look, class-transcending space, robust powertrain, and diverse, cutting-edge technologies.”

The new K5 design, the Director-General of the National Automotive Design and Development Council (NADDC), Mr Jelani Aliyu, at the opening of the Lagos Auto Fair, expressed his awe at the “slick design” of the premium sedan.

Aliyu lauds Kia’s alluring design of the roomy, high-tech interior, sharp handling, and fresh new look characterised by sculpted bodywork and the premium model’s bold lines.

The K5 also boasts a suite of advanced safety, connectivity and infotainment technologies, placing it among the most high-tech and comprehensively equipped cars in its class.

The all-new K5 is defined by distinctive exterior elements, such as the long hood and glittering horizontal chrome lines on the front bumper, and sensuous shoulder lines pressed into the sides.

It also sports a wide “Tiger Nose” grille, intricately designed full LED headlights, premium crystal-cut alloy wheelbase, as well as a chrome-enmeshed rear bumper, all of which accentuate the SUV’s dynamic appearance.

The fourth generation of the 2021 Sorento features a head-turning design, more off-road capability, and proven safety technology.

The interior of the Sorento is made of high-quality materials evoking the feel of a stylish, futuristic “cockpit” characterised by taut, smooth surfaces. Equipped with a range of technologies to maximise convenience, connectivity, and ease of use, the bold design of the cabin incorporates a touchscreen infotainment system.

Through its presence at the Lagos Auto Fair, Kia is demonstrating its technology vision of the future. The company is responding to sensitive human needs and conditions, building on the application of its technology and design breakthroughs.