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Business News of Monday, 11 January 2021

Source: The Nation

Hyundai wins Good Design Awards

Hyundai Motor Company has won four awards at the Good Design Awards.

Hyundai’s two most progressive EV Concepts, 45 and Prophecy, together with the all-new 2021 Hyundai Elantra and the Hyundai Hi-Charger, an ultra-fast EV charging infrastructure, were recognised in the Awards’ Transportation category.

The 45 EV concept, first introduced at the 2019 International Motor Show in Frankfurt, Germany, is a futuristic homage to Hyundai’s iconic Pony Coupe Concept. The styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight design inspired by aircraft, and diamond-shaped silhouette.

The Prophecy, unveiled last March, is Hyundai’s visionary concept that signifies a direction of future EV styling based on the Sensuous Sportiness design identity. It expands on the era-defining example set by the 45 EV concept that stripped away complexity in favour of clean lines and minimalistic structures. Prophecy won ‘Best of the Best’ in 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for 2020 International Design Excellence Awards.

Another big win went to the all-new 2021 Elantra, which made its debut earlier this year. The seventh-generation Elantra offers a futuristic and innovative look and feel, thanks to its Parametric Dynamics design elements.

The vehicle’s exterior design is adorned with unique style features including a parametric-jewel-pattern grille and an H-tail Lamp that creates a Hyundai “flying H” logo-like shape. The interior further complements the Elantra’s overall appeal with a 10-inch information-display cluster and infotainment system.

The Hyundai Hi-Charger demonstrates the brand’s commitment to offer a completely new charging experience to EV owners. The 350kW ultra-fast charger enables users to easily power their EVs without feeling the weight of connectors and cables. The user simply chooses the position of a vehicle’s charging port on a digital screen, and a connector automatically rotates and descends to the selected point for an effortless connection. Earlier this year, the Hyundai Hi-Charger won a prize in the User Experience Design category of the 2020 Red Dot Design Awards.

Senior Vice President and Head of Hyundai Global Design Centre SangYup Lee said: “Hyundai’s design vision to provide lifestyle mobility that coexists with people’s lives has been recognised by winning these awards. Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”

Celebrating its 70th anniversary, the Good Design Awards programme is one of the oldest design competitions in the world. Every year, the programmes select a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world.

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