Whatadeal eCommerce, the online storefront division of Whatadeal Africa, has unveiled inaugural Whatadeal Mega Trade Fair, a dynamic two-day event taking place on November 29 and 30 in Lagos.

The event will convene hundreds of vendors across key sectors, including fashion, beauty, technology, food, and lifestyle, offering shoppers an exciting opportunity to explore a wide range of products and exclusive deals.

The trade fair will provide a platform for entrepreneurs to showcase their products, interact directly with customers, and expand their brand visibility within a vibrant commercial environment. Attendees can also expect an immersive marketplace experience featuring interactive games, live entertainment, and exciting giveaways worth over N500,000.

Speaking on the initiative, Managing Director of Whatadeal Africa, Mr. Fela Bank-Olemoh, stated: “Whatadeal eCommerce was established to empower businesses, particularly SMEs, to scale their operations and connect meaningfully with customers, both online and offline. The Whatadeal Mega Trade Fair is an extension of that vision, offering a tangible opportunity for growth, visibility, and community.”

He further added, “This event transcends traditional trade interactions. It represents a convergence of enterprise, creativity, and technology. Through it, we are enabling vendors to gain exposure, customers to derive value, and communities to connect around shared commercial experiences.”

The initiative underscores Whatadeal eCommerce’s commitment to supporting SME growth through digital innovation and inclusive market participation. By bridging online convenience with in-person engagement, the platform continues to redefine Nigeria’s retail and e-commerce landscape.

“Our eCommerce solution simplifies how businesses set up and manage their online stores,” Mr. Bank-Olemoh explained. “However, we also recognise that human connection strengthens brand loyalty. Through the Whatadeal Mega Trade Fair, we are combining the efficiency of technology with the warmth of face-to-face interaction to create a holistic shopping experience.”