BAT Marketing Nigeria has celebrated a landmark achievement as Head of Information and Digital Technology for BAT West and Central Africa, Adesegun Orafidiya, was named a winner at the 2024 Africa CIO Awards for his transformative leadership in driving digital innovation.

The company revealed that the accolade, presented by the Africa ICT Alliance, underscores BAT Nigeria’s pivotal role in harnessing technology to reshape business operations and address challenges across Africa.

According to a statement on Tuesday, the Africa CIO Awards recognise technology executives across the continent who deliver exceptional business value through digital innovation and high-performance teams.

Orafidiya’s award highlights his strategic integration of advanced technologies to enhance BAT’s operations, from supply chain optimization to elevated customer experiences, positioning the company as a leader in Africa’s digital transformation landscape.

“Adesegun’s recognition is a testament to BAT Nigeria’s commitment to leveraging technology for innovation and societal impact,” the company said.

Under Orafidiya’s leadership, BAT WCA has implemented cutting-edge solutions, including data analytics and automation, to streamline processes and drive efficiency across its marketing and distribution networks.

His initiatives have also fostered inclusion by enabling digital tools that support local stakeholders in Nigeria’s vibrant market.

Orafidiya’s work aligns with Africa’s broader tech evolution, where industries like manufacturing, fintech, and agriculture are adapting digital solutions to local challenges. Nigeria, with its dynamic tech ecosystem, has seen significant growth in digital adoption, and BAT Nigeria’s efforts under Orafidiya have set a benchmark for corporate innovation.

“Being recognised with the Africa CIO Award is truly an honour,” Adesegun said. “It goes beyond personal achievement; it reflects the exceptional people, culture, and purpose that drive us at BAT WCA. I am privileged to work alongside a forward-thinking team in an organisation that empowers innovation at every level.

“At BAT, technology is more than just a tool; it is a strategic engine that drives transformation, inclusion, and impact. It’s also a great place to work where people are invested in, talent is nurtured, and career growth is accelerated. I’m proud to be part of a company that encourages us to lead change and provides the platform to do so.”

The Head of Human Resources at BAT WCA, Buky Olukoga, said, “Adesegun’s recognition is a proud moment for all of us.”

“It affirms our commitment to building a culture where bold ideas thrive, digital innovation is championed, and every employee is empowered to shape the future.”