Ember Month: Guinness Nigeria, FRSC advocate against drunk-driving

Guinness Nigeria PLC in collaboration with the Federal Road Safety Corps (FRSC), congregated with key transport stakeholders to reinforce their commitment to road safety and promote responsible alcohol consumption as part of their annual “Ember month” campaign.

The event took place at the National Union of Road Transport Workers (NURTW) Bus Terminal Oshodi-Isolo, Lagos.

The “ember month” campaign is a strategic partnership between Guinness Nigeria and the FRSC aimed at educating road users and commercial drivers about the importance of safety behind the wheel and the hazards of drunk-driving.

It has been an ongoing effort by the two organisations to advocate for responsible drinking.

John Musunga, the Managing Director of Guinness Nigeria Plc, emphasised the significance of the “ember month” campaign, stressing the company’s commitment to promoting the act of responsible drinking amongst commercial drivers especially during the ember months where there would be a hike in the number of travelers moving from Lagos to their home town.

He underlined the importance of prioritising safety on the roads, particularly during the “ember months,” a term commonly used in Nigeria to refer to the last months of the year.

Musunga stated, “Guinness Nigeria’s presence at this event symbolises our dedication to the safety and well-being of our consumers, especially those who operate commercial vehicles. We will continue to partner with the FRSC and other stakeholders in our relentless efforts to send a clear message: ‘Don’t drink and drive.’ It’s a message that can save lives.”