BetKing, PalmPay announce brand partnership

Popular Nigerian gaming platform, BetKing and fintech company, PalmPay have announced a brand partnership.

The collaboration, “#PalmPayxBetKing Goals Galore” campaign, will reward dedicated sports fans with great discounts and promotions this ongoing football season. The promo is set to run from March 7 to April 6, 2024.

During the campaign, users will have access to a 10% discount on BetKing deposits made through the PalmPay app.

Fans will also be rewarded with 1 million naira in cash prizes all through the 4 weeks campaign in competitions hosted on both brands’ social media pages.

The Managing Director of BetKing Nigeria, Gossy Ukanwoke, reacting to the partnership said: “We are excited to venture into this collaborative initiative with PalmPay. This partnership signifies a strategic alignment of our brands, leveraging our strengths to craft a distinctive and engaging experience for our diverse users."

The Manager Director of PalmPay, Chika Nwosu, also added: “This collaboration embodies our commitment to providing value to Nigerian consumers and reinforces PalmPay’s dedication to enriching the lifestyle of our customers by providing them with a reliable payment platform that helps them save as they spend. We are excited to reward our users and urge everyone to take advantage of this fantastic opportunity.”

BetKing is a leading sports betting and entertainment company that provides online services in Nigeria. The company offers a diverse range of services, including sports betting on various sports such as football, hockey, cricket, tennis, basketball, and more.

PalmPay is a leading Africa-focused fintech platform committed to driving economic empowerment in Africa. Through its reliable, user-friendly, and inclusive suite of financial services, PalmPay brings top-tier products into the pockets of everyday Nigerians.

BEB