Apple has increased the starting prices of its latest premium smartphones as the company unveiled the iPhone 18 Pro and iPhone 18 Pro Max on Wednesday, September 9.

The iPhone 18 Pro starts at $1,199 (about N1.59 million), while the iPhone 18 Pro Max is priced from $1,299 (about N1.73 million), with both models offering 256GB of storage as their base configuration.

The new prices represent a $100 increase compared with the equivalent iPhone 17 Pro and iPhone 17 Pro Max models.

The naira equivalents for the Pro models are based on an exchange rate of N1,330 to the dollar.

iPhone Duo prices

Apple's first foldable iPhone, the iPhone Duo, starts at $1,999 (N2,658,670) for the 256GB version.

The prices increase depending on the storage capacity:

256GB: $1,999 / N2,658,670

512GB: $2,199 / N2,924,670

1TB: $2,599/N3,456,670

2TB: $3,199/N4,254,670

The prices are before taxes and shipping.

The iPhone Duo has a book-style, passport-like design that opens to reveal a larger internal display. It has a 5.4-inch front display and a 7.6-inch display when unfolded, with the larger screen designed for watching videos, gaming, working and multitasking.

Apple introduces 2TB storage option

Apple has introduced a 2TB storage option for the iPhone 18 Pro and Pro Max for the first time, expanding storage beyond the previous 1TB maximum.

The price increase comes after months of speculation that Apple could significantly raise the cost of its latest smartphones because of higher component costs linked to a global memory shortage.

iPhone 18 Pro gets upgraded features

The iPhone 18 Pro models come with Apple's A20 Pro processors, featuring upgraded CPU, GPU and neural engine capabilities designed to support gaming and artificial intelligence applications.

The smartphones feature a variable mechanical aperture designed to provide greater control over light and depth when taking photographs.

The company also highlighted improvements to Apple Intelligence and introduced an upgraded Siri Al that can answer questions based on texts and emails, use the camera to understand surroundings and assist with tasks such as drafting emails.