Apple unveiled the iPhone 17 line at its "Awe Dropping" event Tuesday, Sept. 8, setting the stage for the latest launch of its tentpole product.

In a key change with the new product range, the Silicon Valley giant swapped the mid-tier iPhone Plus model for the iPhone Air – which the company touts as its thinnest iPhone ever.

Wireless MagSafe charging is offered across the range, as well as increased battery life.

The phones will be available for pre-orders at the end of the week, and hitting shelves in 10 days.

Here's what you need to know about the new iPhone 17 line.

iPhone 17 features

The iPhone 17's ProMotion display will see the always-on display capability added to it from previous generation's Pro and Pro Max models. The display will also grow slightly to 6.3 inches

The main camera system has a 48-megapixel ultra-wide camera and a 12-megapixel macro camera. The front facing camera will have a square sensor that the company says allows for multiple photo orientations when used for selfies.

The company says the phone's Ceramic Shield 2 will provide greater durability and scratch resistance. It also said that the phone will have "all day battery," but did not provide a specific battery life.

iPhone 17 Air features

The newest addition to the iPhone lineup comes in the form of the iPhone 17 Air.

The ultra-slim model wasn't positioned as a replacement for the now retired Plus line, rather as the company exploring a new design trend.

The iPhone 17 Air is 5.6 millimeters thin, about a third thinner than the iPhone 16 Pro, and 165 grams in weight. Its 6.6-inch ProMotion display is encased in a lightweight titanium-aluminum frame that is surrounded by the Ceramic Sheld 2.

Apple revealed a new "plateau" for the Air that it said holds both the front camera, rear camera and Apple Silicon.

The Air will be powered by a A19 Pro chip and Apple C1X modem with 12 GB of RAM. Apple said the phone will have all day battery life.

The iPhone 17 Pro and Pro Max sees a redesigned camera bar that will span the width of the phone. The 48 megapixel camera houses a telephoto lens with 1x, 2x, 4x and 8× optical zoom and 8K recording capabilities.

Both premium models will have an Apple-designed Wi-Fi 7 chip for faster connectivity.

Apple announced that the Pro and Pro Max will have brighter displays and can support 39 hours of video playback.

iPhone 17 prices

Apple announced it will start the iPhone 17 at $799, with the iPhone Air starting at $999, the iPhone Pro starting at $1,099 and the iPhone Pro Max starting at $1,199.

iPhone 17 colors

The iPhone 17 will come in black, white, steel gray, light blue, green, and purple colorways.

The iPhone 17 Air is set to come in black, white, light gold, and sky blue.
The Pro and Pro Max models will be offered in blue, orange and silver.

iPhone 17 pre-order

The iPhone 17 line is set to be available for pre-order Friday, Sept. 12.