Adidas opens Lagos flagship store

Sports brand, adidas, has opened a flagship store in Lagos State, Nigeria; its largest and first-of-its-kind store in West Africa.

In a statement issued by the sports brand, adidas revealed that Lagos Flagship is the fourth adidas store to open in partnership with BrandCo in Nigeria. It stated that the flagship store would provide an immersive and community-driven shopping experience for exclusive adidas collections.

It was revealed that Nigerian architect and Founder of cmDesign Atelier, Tosin Oshinowo, conceptualised the adidas Lagos Flagship.

“The building’s façade draws inspiration from iconic Lagos’ Makoko corrugated roofing, and the design incorporates innovative building materials and energy-efficient systems,” it stated.

During the opening of the flagship store, guests were treated to performances by local sports freestylers and experienced immersive creative installations by local artists, Osa-7, Chinelo Ezewudo, Gbolahan Ayoola and Dennis Osadebe.

The statement said, “The adidas Lagos Flagship store features a wide selection of sport and lifestyle footwear, apparel and accessories for men, women and children, and includes sought-after collab collections. Built with inclusivity in mind, the adidas Lagos Flagship is a shopping destination and a community hub featuring a sports café and basketball court to merge sport and fashion in one location.”