Access Bank Plc has rewarded more than 30,947 customers with prizes worth over N6.62bn through its DiamondXtra reward scheme, as part of activities marking 17 years of the customer loyalty programme.

At the Diamond Xtra Season 17 Regional Draw held at the weekend in Lagos, a businessman, Edwin Oraka, emerged winner of the star prize tagged ‘Salary 4 Life’, which entitles him to N200,000 monthly for 15 years.

Speaking at the event, the Regional Manager, Mainland 3, Access Bank, Chika Ochuwa, said the Diamondxtra Reward Scheme reflects the bank’s continued commitment to rewarding loyalty and promoting financial inclusion.

“This initiative has grown stronger with each passing year, achieving remarkable milestones through the trust of our customers and the dedication of our exceptional team,” Ochuwa said.

He disclosed that the 17th season would see the bank share N228.7m among 12,073 participants through various reward categories, including the ‘Salary 4 Life’ prize, loyalty rewards, monthly and regional draws, complimentary digital marketing training, and special cluster draws.

Ochuwa added that despite challenges in the banking industry, the DiamondXtra scheme continues to stand out as one of the most consistent and trusted customer reward programmes in Nigeria.

He explained that the draw process was monitored by regulatory bodies such as the Lagos State Lottery Regulatory Commission and the Federal Competition and Consumer Protection Commission to ensure transparency and fairness.

Expressing his excitement, Oraka, who runs a real estate business, described the win as life-changing. “I am incredibly happy and thankful for this unexpected opportunity. My loyalty to Access Bank has been steadfast, and I believe in the bank’s long-term value as an asset,” he said.

Also speaking, the Zonal Coordinator for the South-West Zonal Office of the Federal Competition and Consumer Protection Commission, Olubunmi Otti, commended the initiative, noting that the Commission collaborates with the bank to ensure that all promotional commitments are fulfilled in line with consumer protection standards.

Launched in July 2008, the DiamondXtra reward scheme was designed to encourage savings culture and reward loyal customers across the country.