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Business News of Sunday, 8 January 2023


ARCON reads the act against content creators flouting advertising codes

Advertising Regulatory Council of Nigeria, ARCON Advertising Regulatory Council of Nigeria, ARCON

Against the backdrop of continued exposure of unverified marketing messages on social media platforms, the Advertising Regulatory Council of Nigeria, ARCON the apex advertising regulatory body in Nigeria has warned content creators to comply with the statutory code of advertisement to avoid sanctions.

The regulatory agency gave this charge in a statement signed by the Director General, Dr. Olalekan Fadolapo.

According to the statement, most of the advertisements exposed by this group of content creators are not only unethical with unverified claims and misinformation but also in violation of the Nigerian Code of Advertising Practice.

The statement reads: “By this a public notice, brand owners, digital agencies, secondary digital media space owners (ie bloggers, vloggers, influencers, comedians skit makers etc) and other advertising stakeholders in the digital/online media space are advised to obtain pre-exposure approval of all advertisement advertising and marketing communications in accordance with the Nigerian Code of Advertising Practice and the ARCON Act No 23 of 2022.”

It would be recalled that the Fadolapo in had expressed concerns that advertising messages are exposed to Nigerians on various social media platforms without the vetting and approval of the agency affirming that it will not hesitate to institute legal sanctions against defaulters.

The ARCON boss while reiterating that the agency is not regulating social media but marketing communication messages on the platform assured that the new regulatory framework is aimed to reposition the advertising industry for growth.