A week after Elon Musk acquired Twitter, Jack Dorsey launches new social media company

Barely a week after billionaire businessman Elon Musk snapped up Twitter in a $44 billion long-drawn deal, the platform's founder, Jack Dorsey, has launched a new social media firm.

Dorsey's blockchain company, Bluesky social, announced that it is currently enlisting users for its beta testing.

According to the company's representatives, the announcement enticed about 30,000 users to sign up within two days.

Users can still sign-up to join the app to become beta users before it becomes available to the public.

Business Insider reported that Bluesky's website stated that the new platform gives creators independence from platforms and developers and the freedom to design, allowing users to choose their experience.

Gizmodo said one of the platform's main selling points is that its technology gives users control of their algorithms.

Dorsey stated in 2019 that Twitter is morphing into an open and decentralised standard for social media.

Leaked private text messages between Dorsey and Elon Musk months ago revealed Dorsey as telling Must that a new platform is needed and that it cannot be a company, stating that Twitter should have an open-sourced protocol close to what encrypted messaging platforms such as Signal have.

Dorsey co-founded Twitter 17 years ago and briefly served as its CEO, and returned as CEO from 2015 to 2021 when he resigned.

Parag Agrawal, the then Chief Technology Officer of Twitter, took over. He was fired after Musk completed the takeover of the company.

twitter was so open early on that many saw its potential to be a decentralized internet standard, like SMTP (email protocol). For a variety of reasons, all reasonable at the time, we took a different path and increasingly centralized Twitter. But a lot’s changed over the years…

— jack (@jack) December 11, 2019