5 e-commerce websites for your online business in Nigeria

The pandemic has forced many businesses to rethink and strategize their existing business models.

Many transactions have been taken online using the digital financial service platforms provided by innovators, as Nigerians embrace a cashless society.

In light of this, e-commerce has risen as an alternative route for most businesses, especially SMEs, in the bid to take their businesses online and increase visibility.

According to Statista, Nigeria presents a vast digital audience and mobile devices are more frequently used to access the internet than desktop devices. In 2019, over 70 per cent of internet usage was recorded on mobile devices, whereas this share was even higher when it came to online marketplace visits.

With this data, taking your business online is apparently the best way to thrive in a competitive market.

Where can I sell online in Nigeria?

There are many e-commerce sites that give sellers access to their platforms to sell. The good part about using these platforms is that they bear the cost for online and offline advertising so you don’t have to spend a lot on marketing.

The eCommerce platforms work with online payment providers to ensure a secure checkout process for people who use their platforms.

Here is a list of some e-commerce websites that you can use to start your online business.

Jumia

Jumia is an online marketplace for electronics, and fashion, among others targeting several African countries. It is one of the most visited e-commerce websites in Nigeria. Becoming a Jumia vendor is free and you can sell virtually any product on the platform. Jumia charges a commission depending on the type of product you sell. They also cover the delivery of your products.

How to start selling on Jumia

Sign up as a merchant on the Jumia Marketplace website. Provide the necessary KYC details, including your bank account for payouts. Upload clear photos of your products.

KongaKonga.com is another Nigerian e-commerce company, which was founded in July 2012. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, computers & accessories, phones and tablets, health care, and personal care products. Konga charges a commission fee as low as 3%, and you only pay when you successfully sell your product.