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Entertainment of Saturday, 24 April 2021

Source: thenationonlineng.net

Davido signs multi million Naira deal with laundry soap brand, ViVa

Davido Davido

Popular music star, David Adeleke known as Davido has been unveiled as the brand ambassador soap detergent product, Viva.

This was made known to the media at an event in Lagos on Thursday where the multiple award musician was present with his entourage as the company, ASPIRA which is one of the largest market and distributor of hygiene cleaning products in Nigeria.

Davido in his speech said, he was glad to be identified with the brand. He said, “I represent a lot of international brands and I wouldn’t have been here if the product was not A+ ( top-notch ). We live in a society where we need to be clean and hygienic and the brand supports this. We are going to be associating with the brand, ASPIRA as they bring out more products”.

The Head, Marketing and Advertising of ASPIRA, Santhoush Kumar Nair said at the unveiling, the choice of the finest musician was because he is the best in the music industry and also hardworking, and his core values allign with theirs.

“The musician, Davido has contributed immensely to the music industry. There is a symmetry between ASPIRA and Davido’s core values and this informed our decision to choose him as our brand ambassador of our flagship product, Viva. So we announce today that Davido is the official face of Viva brand,” he said.