Kanu seals Simba TVS deal

Nigerian legend, Nwankwo Kanu, was on Wednesday in Lagos unveiled as an ambassador for Simba TVS, distributors of tricycles, motorcycles and power bikes.

At a well-attended signing ceremony at the Simba TVS motorcycle and tricycle plant at Ogba, Ikeja, Kanu commended the company’s role in the development of the country’s economy.

The Atlanta 1996 Olympics gold medal-winning Nigerian U-23 team captain said, “I’m extremely happy to be associated with Simba TVS. I know the company and have seen their contributions to both the development of the motorcycle and tricycle sector, and especially their empowerment programme for dealers, customers and riders who patronise their products.”

On why he took up the prestigious role, Kanu, who is regarded as one of Africa’s best footballers ever, said being distributors of the best products in their categories in the country, it was only proper for him to associate with Simba TVS.

“They are number one and best in their areas of business and so our relationship is bound to be an interesting one.We can jointly collaborate to do more for Nigerians especially at this time when the country needs companies like them to support the growth Nigeria seriously needs.

“I am also doing this because of their quality after sales service as the company places a strong emphasis on empowerment, and runs specific programmes targeted at women and the youth, as well as providing welfare for the mechanic and rider communities.”

Kanu thanked the company for its sponsorship of the Super Eagles.

“ So, my coming in part will also make Nigerians appreciate what Simba has been doing in this all-important area,” he added.

Also speaking at the ceremony, Mr Mahendra Pratap, Simba TVS – Business Head in Nigeria, said, “We are honoured and humbled that the legend of Nigerian football, Kanu, is endorsing TVS King tricycles and motorcycles.”

Group Head, Marketing, Simba Group, Karthik Govindarajan, said Simba’s association with Kanu represented one more step in the group’s efforts at deepening their relationship with Nigerian football.

“As the official motorcycle and tricycle of the Super Eagles, SIMBA TVS already has a close association with football, a sport that is close to every Nigerian. And with the ambassadorship of Kanu, we are happy to take that association even further.”