Bokku Mart has gained popularity after what would have become its downfall was transformed into a means of fame for the supermarket.

A video advert on its social media platform had generated controversy after people of Igbo ethnicity lamented that it contained an ethnic slur against them.

The video showed a social media influencer hyping the supermarket, saying the products they sell are very cheap and that 'omo Igbo' will not cheat her if she keeps shopping at Bokku Mart.

Despite apologies from the influencer and Bokku Mart, some Igbo social media users have been running a campaign to cancel the supermarket.

Unfortunately for them, a push back arrived from Yoruba people, who have chosen to defend the supermarket, because someone from their ethnicity owns it.

They have since been running a social media campaign promoting the supermarket, which has boosted the establishment's social media following and increased brand awareness.

An X user, @AKakanfo, said, "The Jews patronise Jewish stores, the Arabs patronise Arab stores, the Han Chinese patronise Han Chinese stores. Yoruba people must always patronise their own and defend the economic base of our fellow Yorubas. Bokku mart is the best in the world. Groupnomics is equal to powernomics.

@ollywithsweet said, "My groceries items from now will always be from @bokkumart. It is unbelievable to see quality items being sold at discounted prices. I didn't know much about them until now. When others take advantage of situations to milk their fellow, @bokkumart is there selling at subsidised."

@adetokunboajala said, "Yoruba people with over liberality will find it hard to understand this post. We are more than 50 million strong living in contiguous communities. The potential economic advantage in that is profound."

@VaikaBrothers said, "We have created too many space for this people to occupy. Most of this nonsense happens in areas developed by federal government. Our people must also be empowered to trade more and compete."

@lagospidia said, "Since yesterday Omo Igbo wan cancel Bokku Mart, but their followers still dey increase. It’s now obvious they don’t have purchasing power, just like they don’t have political power."

@letsbuildnew9ja said, "@bokkumart and make sure you buy from them from now on, that’s my new shopping spot and they don’t sell fake products."

@PastorMarvy said, "'Boycott Bokku Mart' but they have gained more than 2,000 new followers under 24 hours. 'Boycott Bokku Mart' but hundreds have already queued up for their renowned bread and cheap groceries. Imagine having the confidence of a Lion but the ability/impact of a house fly."

ASA