Only 9.9% Nigeria businesses have crisis management plan - CMC

The global health crisis occasioned by the coronavirus pandemic has thrown up the need for Nigerian businesses to embrace crisis management, even as a business survey report indicated that only 9.9 per cent Nigerian businesses have crisis management plan.

The survey conducted by CMC Connect Group, an affiliate of Burson Cohn and    Wolfe global communications agency, revealed that between the second and third quarters of 2020, 27 per cent of Nigerian businesses suffered a major impact from the pandemic, with only 9.9 per cent businesses having a crisis management plan in place.

The research was carried out to measure the relevance of crisis communication on businesses in Nigeria during the health crisis.

CMC said that the research was carried out on over 200 business owners and employees and further revealed that 78 per cent of respondents agreed that the existence of a crisis management plan was important in inspiring confidence in organizational leadership, adding that insights gathered from the research confirmed the gap in strategic crisis management for businesses which the company hopes to fill with its specialized service.

The Group Managing Director, CMC Connect, Mr Yomi Badejo-Okusanya, said: “When crisis occurs, there is a breakdown of trust between the organization and its stakeholders. Trust is a currency on which stakeholders’ trade, and it defines their loyalty and goodwill. Once this is disrupted, the organization is on its way down.”