MultiChoice Nigeria has expanded its fight against content theft to classrooms as part of its sustained efforts to protect intellectual property and promote originality among young Nigerians.

In a statement on Thursday, the company said it held an Anti-Piracy Sensitisation Programme at Kuramo Senior College, Victoria Island, Lagos, to educate secondary school students on the dangers of piracy and the importance of respecting creative works from an early age.

The interactive session featured legal experts, creative industry professionals, and representatives of the Nigerian Copyright Commission, who engaged students through storytelling, games, and open conversations.

The company said the initiative aimed to nurture “a generation that values creativity and rejects content theft,” noting that piracy continues to threaten the sustainability of Nigeria’s creative industries.

The highlight of the event was a session led by Obafemi Agaba, a legal practitioner specialising in intellectual property and entertainment law. He simplified complex concepts such as copyright, trademarks, and creative ownership using relatable examples.

“Every film you stream illegally, every song or book you share without permission, takes something away from the people who made it,” Agaba told the students. “If you love Nollywood, Afrobeats, and Nigerian creativity, then you must help protect it. That’s how we all build a stronger creative future.”

Students participated actively, asking questions, joining in games, and pledging to become “cultural heroes” who support originality and say no to piracy.

Executive Head of Corporate Affairs, MultiChoice Nigeria, Caroline Oghuma, remarked that the outreach formed part of a long-term strategy to raise a generation that values originality and creative work.

“The fight against piracy can’t start and stop with creators; it has to begin in classrooms,” she said. “The future of Nollywood and Nigerian music is sitting right in front of us. If we teach young people to value originality and respect creators, we secure the future of our creative economy.”

Speaking on behalf of the Nigerian Copyright Commission, Deputy Director of Operations, Charles Amudipe, commended MultiChoice for extending the anti-piracy campaign to schools, noting that awareness remains one of the strongest weapons against piracy.

“By bringing this conversation to students, we’re not just enforcing the law; we’re shaping values that will protect creativity for generations to come,” Amudipe said.

Vice Principal of Kuramo Senior College, Oyewale Taofik, praised the initiative, describing it as an eye-opener for both students and staff.

“Many of our students did not realise that forwarding movie links or buying pirated CDs amounts to theft. Today, they’ve learnt that creativity deserves respect and that they can be ambassadors of originality,” Taofik said.

The sensitisation forms part of a broader national campaign by MultiChoice Nigeria to tackle piracy through advocacy, education, and enforcement partnerships. The campaign continues next month with the Walk Against Piracy, scheduled for 27 November 2025 in Lagos, ahead of National Anti-Piracy Day on 30 November.