Entertainment of Saturday, 13 December 2025

Source: thenationonlineng.net

Label bosses should treat artists with respect — Don Jazzy

Music mogul Don Jazzy has spoken about record label dynamics, stating that some label bosses fail to respect their artists.

Don Jazzy on X, advised new label heads to treat their artists like superstars from the start, allowing them to shine.

He attributes his approach to empowering his artists, letting them take center stage 90% of the time, and stepping in as necessary.

Don Jazzy added that newer label bosses might be emulating his “Don” persona but missing the mark by focusing on the wrong aspects.

He emphasised the importance of respecting and nurturing talent, rather than trying to control it.

“I might be wrong, but I've noticed some record label bosses don't respect their artists. If you know you are aiming at building a huge superstar, start from day one to accord them with that respect.

“And the thing is most of the new label bosses actually look up to me but copy the wrong thing cos of my Don persona. 90% of the time around my artists I let them be the superstars that they are. Its only 10% of the time that I really need to be Supremos”, he wrote.