Nigerian singer and songwriter, Brymo, has said he is more interested in creating meaningful music and building a sustainable career than pursuing recognition through awards.

The artist stated this during a recent interview on TVC while discussing his latest album,’Shaitan,’ where he addressed his creative process, the perception around his music titles and the politics surrounding industry awards.

Brymo explained that some of the controversial titles associated with his works are deliberate attempts to attract attention and encourage listeners to engage with the message behind the songs.

According to him, the business world often relies on fear and curiosity to capture audience attention, a strategy he has adopted by using thought-provoking titles rather than creating content meant to shock negatively.

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“There’s this whole idea that the business world always uses fear and intrigue to sell and to pull you out of your peaceful state of mind, and it works all the time,” he said.

The singer added that his intention is not to create harmful content but to spark curiosity, noting that listeners often discover a deeper meaning when they engage with the music beyond the title.

On awards and industry recognition, Brymo maintained that accolades do not define his artistic value, insisting that his focus remains on producing quality work that can sustain him.

“You can’t threaten me with some flashy award because I know what I’m doing,” he said.

The Ara crooner also questioned the credibility of some award systems, alleging that some recognitions are influenced by lobbying and financial interests.

“If you don’t subscribe to those things, then you are rated below where you should be. And the worst part is that the awards are being lobbied for, so why would I pay money to look like I’m big when I can just work and then know in my soul that I’m big,” he added.

Brymo stressed that genuine success for him is measured by the impact of his work and his ability to earn a living from his craft. “When the work takes care of me and puts food on my table, it is good work,” he said.